IBERALTA participates in the ASET Tourist Branding Day

By 1 February, 2017News

Our colleague Angel Téllez has participated as a speaker in the technical meeting on Tourist Branding, convened by the Sevillian Association of Tourist Companies (ASET) held in the Nebrija Hall of the Spanish Pavilion (today Isla Mágica)

In this photo we have emphasized the importance of the tourist brand as a marketing agent and we joined in the lively debate about the tourist brand that represents the destination Sevilla. The general approach to the importance of the brand in the marketing of a destination ended up focusing, as seemed inevitable, on the way in which Seville shows the world.