IBERALTA develops strategies based on actions to target the improvement of the sector with a determinate future, this allows room for a touristic growth. For that reason IBERALTA studies and analyzes different fields, encompassing the situation of the future, including the offer and the demand, as in a DAFO analyses (debilities, threaten, strength and opportunities). Remembering the strengths and weaknesses of the future we start up the strategy suitably.
STRATEGIC PLANS OF DEVELOPMENT
TOURIST STIMULATION PLANS
The plans of touristic stimulation are concentrated on plans which are already in development, however this is a slow process. IBERALTA develops plans for accelerating the economic growth and claiming the sustainability of the natural resources of the territory, focusing actions on the development of the urban environment and diversification of products. Among other things, the measures that includes the plan are, signposting, put in value of the touristic resources, educational courses for the population (with the consequent improvement of the quality) and the creation of information systems.
TOURISM AWARENESS PLAN
IBERALTA develops plans which revitalize the tourism in a certain zone. It tries to raise awareness among the participants of tourism, supplying them with information and overall how to manage it in a more effective way with the main objective of increasing it. In the awareness plans, IBERALTA includes the process of implanting new concepts that make the future much more exciting. There are many ideas that can make a place much more accessible and comfortable for the person should they visit.
MARKETING PLANS AND PROMOTION
IBERALTA develops marketing plans with the objective of giving publicity and promoting a certain path. It studies the potential future and evaluates the results to define a sequence of objectives and lines of actuation, funded in the principles of marketing: promotion, communication, positioning and distribution.
IBERALTA develops actions from a sustainable point of view whilst considering the possible consequences on the environment. The initiatives of sustainable tourism is a group of stimulating measurements in limited spaces or the idea of the future and the potential impact on the tourism industry whilst considering the resources, natural or cultural which are of interest. IBERALTA follows a balanced development of the tourist activity and incorporates measures directed to the increase of the quality in the destiny as a factor of competitiveness.
IBERALTA not only gives important ideas to follow for the development of a tourist plan, but also reflects the impact that this could produce. The potential impact of this development on the residents of a region or employees of a company has been considered by IBERALTA. Along with how these plans would affect the implantation of certain strategies in the development of the company either in an economic, or environmental situation. From this study it is valued if it is considered profitable or not, the objective is established in the beginning before the touristic plan is created.
Through market research, IBERALTA assesses the current market situation. It analyzes the possibilities of success in that environment through indicators, discovered through a series of objective data and the viability of a business or tourism plan.
Among other concepts, IBERALTA defines the strengths, threats, weaknesses and opportunities of the object of study. Try to know the demand and the offer (competition), whether of a destination or a specific company, both are key for the plan or business to thrive..